Self Publishing on Amazon Pros and Cons

Have you been thinking about self-publishing on Amazon but you’re not sure if it’s right for you well today I’m going to discuss self-publishing on Amazon the pros and cons in 2019 so make sure that you stay tuned [Music] this is self-publishing with Dale where you’ll learn to publish books that sell and build an unstoppable brand given the choice if you were to be a traditionally published or self-published author but make the same income which would you choose I definitely would love to hear from you in the comments down below times are a-changing and a lot of you are acutely aware that the modern-day self-publishing model versus the one that we come to expect in the past has greatly changed and this has really happened more so over the past five years than ever whereas some people used to admit to being a self-published indie author they used to be vilified and often laughed upon nowadays it’s becoming more and more of in vogue if you will and that really has come in large part due to Amazon allowing self-published authors to share their works on their marketplace but why exactly would you self publish on Amazon there’s a variety of reasons but the main one being is Amazon has a wide reach and it’s also growing by the year so it only makes sense that you would partner yourself with a large platform that can get you exposure to a greater amount of people than these smaller ones if you will so let’s discuss the pros and cons of self-publishing on Amazon and this includes publisher accessibility a lot of you are probably already aware of the Kindle direct publishing platform yes it is free to upload it’s free to use and it’s fairly intuitive and considering that you can actually go and get their free online course called KDP jumpstart it makes it super super dead simple to publish onto Amazon however KTP is not the only place that you can get access to Amazon the other ones include the aggregates like Ingram spark draft the digital lulu.

com publish drive and the list goes on and on the 70% royalty now there are some exceptions to this rule but for the most part when it comes to publishing ebooks on the Amazon platform generally speaking you get a 70 percent royalty that’s not too bad 70 cents of every dollar I’ll take that all darn day long pay checks every 60 days II I know if you’re not used to this particular Avenue you’re probably going they’ll that’s a con that’s a con no no no it’s 60 days before I get my paycheck I want it right away however when you’re used to being in the online space 60 days to wait for a paychecks not terrible so I definitely don’t feel like this is a con necessarily I can at least anticipate my paychecks and I can start to predict exactly what I’ll be paid out another two months in advance based on what I’m doing right now the KDP select program this is exclusivity on the amazon platform by way of the kindle direct publishing platform yes you are starting to limit yourself however the KDP select program does have its benefits and it includes your having more of a payout globally speaking and because you’re involved in a lending program anytime somebody borrows one of your books on the amazon platform and they flip through it each page read influences your best-seller rank customer accessibility I know this is given we know this I said this already but I just thought we just go ahead and revisit this because there are literally millions of people on the Amazon platform and they are a warm audience that have come there to purchase your products you could try to sell those things by way of say Facebook or you can go through your website but the issue is they’re kind of a cold audience versus on Amazon they’ve got there while it’s open and they’re ready to invest in the products that are available on the Amazon platform so customer accessibility hands down one of the nicest features when it comes to pub on Amazon one product page for three iterations if you’ve published an eBook version a print book version and an audiobook version of a particular book they will go on to one product page that way when your ideal audience is showing up on your product listing they have a choice to pick and choose what they would like and part of the nice thing of going through say Kindle direct publishing you do have something that’s called matchbook in the event that somebody purchases the print book version of your publication they could also get your ebook at a severe discount if you choose to take part in the match book program free advertising for your author brand you’re probably going free advertising wait whoa whoa hold your horses Dale I didn’t understand what you just said yeah you get free advertising think about it this way Kindle direct publishing aka Amazon and even the aggregates for the most part there are exceptions to this rule don’t charge you to upload think about that for a second it may not cost you a dime to get your brand more importantly your author brand into a large marketplace now in the event that you say oh I don’t want to publish on Amazon at least consider putting your version of a gateway drug over onto Amazon be it a very good stellar publication and then take the rest of them and fulfill them through your website how people redirected over there it’s just a way to get your author brand out there and you can also think of it in this way if you’re selling an eBook version a print book version an audiobook version you’re going to get paid for the opportunity to be in front of your ideal audience and then you can educate that audience about where they can find the rest of your content and if there is more self-published in the authors that would know that this free options available to us it’s free think about this years ago we had to buy a garage full of books and to actually get into this business and then we would sit on these books that nobody would in the by now we don’t now all we got to do is put together a stellar book and people order them as they please whether through eBook delivery they’re downloadable audiobooks or through print on demand print books but for all the prose let’s go ahead and address the cons of self-publishing on Amazon the 35% royalty that they have on ebooks it’s garbage quite frankly they’re saying that they’re gonna pay you 35 cents of every dollar when it comes to your royalty payout now some of you that have been traditionally published or are thinking about traditionally published deals will sometimes see way less than that so you’re probably going quit whining Dale but quite frankly you could get two times as much at 70% and that to me is why I kind of I don’t know 35 percent royalty there are times I’m okay with this but for the most part I think for 35 percent royalties where I’m kind of going up and that is generally speaking when it comes to books that are under $2.

99 or over $9.99 that’s outside of what is called the Amazon sweet spot which is their $2.99 to $9.99 for e-books the ambiguous guidelines oh boy I can’t tell you how many comments private emails and messages that I get from people that have either had their account suspended or banned or terminated what have you the ambiguous guidelines sometimes gets people and every now and then because there are scammers in this business what ends up happening is that one bad apple ruins it for the entire bunch I’ve actually even spoke with a couple of indie authors that were in inadvertently hit by a particular vetting process Amazon puts in place because scam were gaming the system these ambiguous guidelines unfortunately and leave something to be desired and this is why I always tell people don’t put all of your eggs in one basket if you’re considering publishing on Amazon awesome but exclusively publishing on there is a recipe for disaster always try to plan to build that author brand beyond just Amazon amazon’s platform this is Amazon’s game it’s not yours therefore anybody that purchases your book is purchasing it through Amazon and they’re not your customer they’re amazon’s customer and in the event as i mentioned before with the ambiguous guidelines or if for some reason you are a chronic line stepper or something like that they can pull the rug out from underneath you and then you are left high and dry without your customer base and one would say well if you’ve got such devoted readers wouldn’t they just go along with you well that’s easier said than done if they are going to Amazon to purchase your books chances are likely they are not solely going there just for you they’re picking up other books other products so in the event that you just disappear most times people are going well you probably stopped publishing books in that case that’s where I say it’s their customer not yours so you need to always be thinking about how exactly you can take that customer and convert them into a lifelong reader that comes along with you regardless of the platform you publish on risk versus reward as with everything in life there is a bit of a risk with a bit of a reward or a lot of risk for a lot of reward and for those of you out there that have spent tens of thousands of dollars on your self-published book or even tens of thousands of hours on a self-published book then you are very aware that there is a bit of a risk and you may never see a dime self-publishing on the Amazon platform I hate to admit it but there are less successful people in this business than there are unsuccessful and I don’t want to shame anybody because I’ve been in that position before and I’m sure I could probably be in that position again quite frankly there is a lot of risk versus reward and this is an ever-changing business the risks change for one day to the next and the rewards change from one day to the next just be aware that it’s a risky game that you’re getting into when you’re self-publishing on Amazon scammers aplenty oh my goodness I’m sure I’ll probably cover this in a future video between falsified page reads to keyword stuffing to fake reviews aka review swaps you know who you are those of you out there that are working the system you’re trying to find those loopholes and work those things that is the con of working in this business but much like anything else in any walk of life there’s always going to be one person who tries to ruin it for everybody that one person who’s going to try to game the system that one person that’s going to try to take from you and take from your business and there are some people that will say this they’ll go well it’s it’s Amazon they can stand to lose a few dollars remember this and I want you to pay attention those of you that are the scammers out there you aren’t scamming Amazon you’re scamming the audience that’s purchasing from Amazon would you do that to your own family member because if you would do that remember this chances are likely that there are other people out there they’re scamming your family and scamming your friends so just stop doing it it’s that simple stop trying to to justify taking from Amazon because they have a larger deeper pocket these ultimately you know who’s funding that real people and so let’s go ahead and we’re gonna dial this all back here for just a moment I do want to address self-publishing on Amazon is this something that’s terrible no not by any stretch with every Pro there’s a con and vice-versa in my opinion overall Amazon is a great platform to publish your content on in fact might I recommend that you take a look at one of my previous videos here it’s about with the KDP selected program and I give an in-depth review and some insights on how I feel about that program so take a look at it I’ll see you over there and that’s not all if you enroll in KDP select amazon allows you one of two options choose from in promotion one is Kindle countdown – Have you been thinking about self-publishing on Amazon, but you’re not sure if it’s right for you? Well, today I’m going to discuss self-publishing on Amazon, the pros and cons in 2019, so make sure that you stay tuned.

(electric guitar music) This is Self-Publishing with Dale where you’ll learn to publish books that sell and build an unstoppable brand. Given the choice, if you were to be a traditionally published or self-published author, but make the same income, which would you choose? I definitely would love to hear from you in the comments down below.

Times are a-changing and a lot of you are acutely aware that the modern-day self-publishing model versus the one that we come to expect in the past has greatly changed and this has really happened more so over the past five years than ever.

Whereas some people used to admit to being a self-published indie author, they used to be vilified and often laughed upon. Nowadays, it’s becoming more and more of in vogue, if you will and that really has come in large part due to Amazon allowing self-published authors to share their works on their marketplace, but why exactly would you self publish on Amazon? There’s a variety of reasons, but the main one being is Amazon has a wide reach and it’s also growing by the year, so it only makes sense that you would partner yourself with a large platform that can get you exposure to a greater amount of people than these smaller ones, if you will.

So let’s discuss the pros and cons of self-publishing on Amazon and this includes publisher accessibility. A lot of you are probably already aware of the Kindle direct publishing platform. Yes, it is free to upload, it’s free to use and it’s fairly intuitive and considering that you can actually go and get their free online course called KDP jumpstart, it makes it super, super dead simple to publish onto Amazon, however KTP is not the only place that you can get access to Amazon.

The other ones include the aggregates like Ingram Spark, Draft2Digital, Lulu.com, Publish Drive and the list goes on and on. The 70% royalty. Now, there are some exceptions to this rule, but for the most part when it comes to publishing ebooks on the Amazon platform, generally speaking, you get a 70% royalty.

That’s not too bad. 70 cents of every dollar, I’ll take that all darn day long. Pay checks every 60 days. I know, if you’re not used to this particular avenue, you’re probably going, Dan that’s a con, that’s a con.

No, no, no, 60 days before I get my paycheck, I want it right away, however when you’re used to being in the online space, 60 days to wait for a paycheck’s not terrible. So I definitely don’t feel like this is a con necessarily.

I can at least anticipate my paychecks and I can start to predict exactly what I’ll be paid out another two months in advance based on what I’m doing right now. The KDP select program. This is exclusivity on the Amazon platform by way of the Kindle direct publishing platform.

Yes, you are starting to limit yourself, however the KDP select program does have its benefits and it includes your having more of a payout, globally speaking and because you’re involved in a lending program, anytime somebody borrows one of your books on the Amazon platform and they flip through it, each page read influences your best-seller rank.

Customer accessibility. I know this is given, we know this, I said this already, but I just thought we just go ahead and revisit this because there are literally millions of people on the Amazon platform and they are a warm audience that have come there to purchase your products.

You could try to sell those things by way of say Facebook or you can go through your website, but the issue is they’re kind of a cold audience versus on Amazon, they’ve got their wallets open and they’re ready to invest in the products that are available on the Amazon platform.

So customer accessibility, hands down, one of the nicest features when it comes to publishing Amazon. One product page for three iterations. If you’ve published an eBook version, a print book version and an audiobook version of a particular book, they will go on to one product page, that way when your ideal audience is showing up on your product listing, they have a choice to pick and choose what they would like and part of the nice thing of going through say, Kindle direct publishing you do have something that’s called Matchbook.

In the event that somebody purchases the print book version of your publication, they could also get your ebook at a severe discount, if you choose to take part in the Matchbook program. Free advertising for your author brand.

You’re probably going free advertising, wait, whoa, whoa, whoa, hold your horses Dale, I didn’t understand what you just said. Yeah, you get free advertising. Think about it this way, Kindle direct publishing, aka Amazon and even the aggregates for the most part, there are exceptions to this rule, don’t charge you to upload.

Think about that for a second. It may not cost you a dime to get your brand, more importantly your author brand into a large marketplace. Now, in the event that you say, oh, I don’t wanna publish on Amazon at least consider putting your version of a gateway drug over onto Amazon, be it a very good stellar publication and then take the rest of them and fulfill them through your website.

Have people redirected over there. It’s just a way to get your author brand out there and you can also think of it in this way, if you’re selling an eBook version, a print book version, an audiobook version, you’re gonna get paid for the opportunity to be in front of your ideal audience and then you can educate that audience about where they can find the rest of your content and if there is more self-published indie authors that would know that this free option is available to us, it’s free.

Think about this, years ago we had to buy a garage full of books in order to actually get into this business and then we would sit on these books that nobody would end up buying. Now we don’t, now all we got to do is put together a stellar book and people order them as they please.

Whether through eBook delivery, through downloadable audiobooks or through print on demand print books, but for all the pros, let’s go ahead and address the cons of self-publishing on Amazon. The 35% royalty that they have on ebooks.

It’s garbage, quite frankly they’re saying that they’re gonna pay you 35 cents of every dollar when it comes to your royalty payout. Now, some of you that have been traditionally published or are thinking about traditionally published deals will sometimes see way less than that.

So you’re probably going, quit whining Dale, but quite frankly, you could get two times as much at 70% and that to me is why I kind of, I don’t know, 35% royalty. There are times I’m okay with this, but for the most part I think for 35% royalty is where I’m kind of going uh and that is generally speaking when it comes to books that are under $2.

99 or over $9.99. That’s outside of what is called the Amazon sweet spot which is their $2.99 to $9.99 for e-books. The ambiguous guidelines. Oh boy, I can’t tell you how many comments, private emails and messages that I get from people that have either had their account suspended or banned or terminated, what have you.

The ambiguous guidelines sometimes gets people and every now and then because there are scammers in this business, what ends up happening is that one bad apple ruins it for the entire bunch. I’ve actually even spoke with a couple of indie authors that were in inadvertently hit by a particular vetting process Amazon puts in place because scammers were gaming the system.

These ambiguous guidelines, unfortunately (sighs), it leave something to be desired and this is why I always tell people don’t put all of your eggs in one basket. If you’re considering publishing on Amazon, awesome, but exclusively publishing on there is a recipe for disaster.

Always try to plan to build that author brand beyond just Amazon. Amazon’s platform, this is Amazon’s game, it’s not yours, therefore anybody that purchases your book is purchasing it through Amazon and they’re not your customer, they’re Amazon’s customer and in the event, as I mentioned before with the ambiguous guidelines or if for some reason you are a chronic line stepper or something like that, they can pull the rug out from underneath you and then you are left high and dry without your customer base and one would say, well, if you’ve got such devoted readers, wouldn’t they just go along with you? Well, that’s easier said than done.

If they are going to Amazon to purchase your books, chances are likely they are not solely going there just for you. They’re picking up other books, other products. So in the event that you just disappear, most times people are going, well, you probably stopped publishing books.

In that case, that’s where I say it’s their customer, not yours. So you need to always be thinking about how exactly you can take that customer and convert them into a lifelong reader that comes along with you regardless of the platform you publish on.

Risk versus reward. As with everything in life, there is a bit of a risk with a bit of a reward or a lot of risk for a lot of reward and for those of you out there that have spent tens of thousands of dollars on your self-published book or even tens of thousands of hours on a self-published book, then you are very aware that there is a bit of a risk and you may never see a dime self-publishing on the Amazon platform.

I hate to admit it, but there are less successful people in this business than there are unsuccessful and I don’t want to shame anybody because I’ve been in that position before and I’m sure I could probably be in that position again.

Quite frankly, there is a lot of risk versus reward and this is an ever-changing business. The risks change from one day to the next and the rewards change from one day to the next, just be aware that it’s a risky game that you’re getting into when you’re self-publishing on Amazon.

Scammers aplenty, oh my goodness, I’m sure I’ll probably cover this in a future video between falsified page reads to keyword stuffing to fake reviews, aka review swaps, you know who you are. Those of you out there that are working the system, you’re trying to find those loopholes and work those things.

That is the con of working in this business, but much like anything else in any walk of life, there’s always going to be one person who tries to ruin it for everybody. That one person who’s going to try to game the system.

That one person that’s going to try to take from you and take from your business and there are some people that will say this, they’ll go well, it’s it’s Amazon, they can stand to lose a few dollars.

Remember this, and I want you to pay attention, those of you that are the scammers out there, you aren’t scamming Amazon, you’re scamming the audience that’s purchasing from Amazon. Would you do that to your own family member ’cause if you would do that, remember this, chances are likely that there are other people out there, they’re scamming your family and scamming your friends.

So just stop doing it, it’s that simple. Stop trying to justify taking from Amazon because they have a larger, deeper pocket. These ultimately, you know who’s funding that? Real people and so let’s go ahead and we’re gonna dial this all back here for just a moment.

I do want to address self-publishing on Amazon. Is this something that’s terrible? No, not by any stretch. With every pro, there’s a con and vice-versa. In my opinion overall, Amazon is a great platform to publish your content on.

In fact, might I recommend that you take a look at one of my previous videos here. It’s about with the KDP selected program and I give an in-depth review and some insights on how I feel about that program.

So take a look at it, I’ll see you over there. And that’s not all. If you enroll in KDP select, Amazon allows you one of two options choose from in promotion. One is Kindle countdown.

You May Also Like